“Chen Xiaofeng, Party Secretary and Chairman of the Guangdong Council for the Promotion of International Trade (CCPIT Guangdong), Led a Delegation to Visit Zuanhui Group for Research and Guidance, Boosting the Digital-Intelligent Integrated Development of the Greater Bay Area’s Fashion Industry”

On May 15, 2026, Chen Xiaofeng, Party Secretary and Chairman of the Guangdong Council for the Promotion of International Trade (CCPIT Guangdong), led a delegation to Guangzhou Zuanhui Commercial Group Co., Ltd. for an industrial research visit, gaining in-depth insights into the integrated development of the jewelry, apparel, and fashion industries, as well as the construction of digital productivity platforms. Chen Xiaohua, Mayor of Panyu District; Deng Yaoqi, Party Secretary and Chairman of the Panyu District Political Consultative Conference; heads of relevant CCPIT Guangdong departments; and industry representatives accompanied the research visit.

During the research visit, Chairman Chen Xiaofeng and his delegation conducted on-site inspections of Zuanhui Group’s industrial operations and held in-depth discussions on topics including collaborative innovation in the jewelry, apparel, and fashion industries, technology-enabled cost reduction and efficiency improvement, and the development of large-model intelligent system platforms. Zuanhui Group provided the research team with a detailed introduction to its practical achievements in full-industry-chain fashion services, digital platform development, and international market expansion.

Chairman Chen Xiaofeng spoke highly of the work achievements of the Panyu District CCPIT and Zuanhui Group, noting that Panyu possesses a solid industrial foundation and distinctive advantages that are highly aligned with the overarching trends of internationalization and high-quality development. He emphasized the need to further leverage these strengths, prioritize key areas, innovate business models, and optimize industrial formats, so as to make the specialized industries stronger and more competitive. He also called for efforts to encourage Panyu enterprises to join forces in going global and achieve win-win outcomes.

As a key enterprise highlighted during this research visit, Zuanhui Group leverages over 40 years of industry heritage, with a 500,000-square-meter fashion industrial park housing more than 300 brand enterprises. The Group is accelerating its integration with AI digital technologies, having built the Zuanhui Cloud Digital Supply Chain Platform, which utilizes AI and big data to connect source factory resources nationwide, providing one-stop services including trend insights, intelligent product selection, flexible production, brand incubation, and global expansion, thereby helping supply chains reduce costs and improve efficiency. Meanwhile, the Group has innovatively created the “Fashion Industry Tourist Destination,” blending shopping, experiential activities, study tours, and cultural tourism, offering consumers immersive digital experiences such as intelligent product selection and virtual styling.

Zuanhui Group will actively implement the guiding suggestions from the research team, continue to deepen its digital transformation, and fully leverage its platform advantages in the integrated development of the manufacturing and service sectors. It is committed to building a hub and bridge that links the fashion industry and helps drive the Guangdong–Hong Kong–Macao Greater Bay Area’s fashion industry toward higher-quality development.